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Fb is testing drastic modifications to Instagram to make it extra like TikTok


Adam Mosseri, Fb

Beck Diefenbach | Reuters

Facebook’s head of Instagram on Wednesday introduced the social community plans to start out displaying customers full-screen, really helpful movies of their feeds.

“We’re additionally going to be experimenting with how can we embrace video extra broadly — full display screen, immersive, entertaining, mobile-first video,” Mosseri stated in a video posted on Wednesday. “You may see us do a variety of issues, or experiment with a variety of issues on this house over the approaching months.”

Particularly, Mosseri stated Instagram has plans to point out customers full-screen movies of their feeds. This contains movies it recommends to customers, together with these from accounts they don’t already comply with. Customers will begin to see Instagram’s experiments with these modifications over the approaching months, he stated.

“We’re now not a photo-sharing app or a sq. photo-sharing app,” Mosseri stated.

This represents a drastic shift for Instagram, which has till now primarily been an app the place customers can see square-sized photographs from their pals and accounts they comply with. The change in content material presentation will align Instagram in additional direct competitors to Chinese-owned TikTok, an upstart within the social app market.

Mosseri particularly highlighted TikTok in addition to YouTube, which is owned by Google, as severe opponents and causes for these modifications.

“Let’s be sincere, there’s some actually severe competitors proper now,” he stated. “TikTok is big, YouTube is even greater, and there is numerous different upstarts as properly.”

Already, Instagram has made competing with TikTok a precedence by launching Reels in August 2020. Reels is a short-form video characteristic that enables Instagram customers to create content material with overlaid audio and augmented actuality results, a lot as they already can on TikTok.

“Folks want to Instagram to be entertained, there’s stiff competitors and there is extra to do,” Mosseri stated. “We’ve got to embrace that, and meaning change.”